Managing viral marketing games: the contribution of Petri Nets

Gilles Laurent and Christine Balagué ()
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Gilles Laurent: HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales
Christine Balagué: IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris]

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Keywords: Managing; Viral Marketing Games; Petri Nets (search for similar items in EconPapers)
Date: 2013
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Published in [Research Report] HEC Paris. 2013

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