L’histoire, outil de compréhension des problématiques de gestion: l’exemple du secteur de la parfumerie

Eugénie Briot ()
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Eugénie Briot: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

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Keywords: History; Histoire; Marketing (search for similar items in EconPapers)
Date: 2014-01
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Published in Institut de Recherche en Gestion. 2014

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