How retailers can build their image of responsible and legitimate companies while improving the price image of their stores? The role of terroir store brands

Comment les distributeurs peuvent-ils construire leur image d'entreprises responsables et légitimes tout en soignant l'image prix de leurs magasins? Le rôle des MDD de terroir

Jérôme Lacoeuilhe (), Didier Louis () and Cindy Lombart ()
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Jérôme Lacoeuilhe: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Didier Louis: LEMNA - Laboratoire d'économie et de management de Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes
Cindy Lombart: Audencia Recherche - Audencia Business School

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Date: 2018-04-23
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