Influence of environmental responsibility practices business company of avicle companies located in Bucaramanga and its metropolitan area in the intention of purchase of consumers

Influencia de las prácticas de responsabilidad ambiental empresarial de las empresas avícolas ubicadas en Bucaramanga y su área metropolitana en la intención de compra de los consumidores

Karen Dayanna Barrios Castiblanco, Liana Jhoen Castro Mantilla and Víctor Manuel Méndez Márquez
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Karen Dayanna Barrios Castiblanco: UDI - Universidad de Investigación y Desarrollo
Liana Jhoen Castro Mantilla: UDI - Universidad de Investigación y Desarrollo
Víctor Manuel Méndez Márquez: UDI - Universidad de Investigación y Desarrollo

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Abstract: The present study seeks to measure the influence of a poultry company carrying out business environmental responsibility practices with respect to the consumer's purchase intention. From this it is sought to identify if the population is influenced by the environmental issue when acquiring a poultry product. For this, two instruments are taken: the survey and interviews, conducted with former poultry employees located in Bucaramanga and its metropolitan area, since the project is based on consumer opinion and inclinations. Additionally, this tool can not only respond to the objective of the study, since the survey can yield aggregated data that was not directly searched, thus throwing additional information. For the treatment of the data obtained from the instruments, a correlation analysis was carried out to know how dependent certain variables are. It was found that respondents show a positive attitude to environmental care.

Keywords: Influence; environmental responsibility; consumer; poultry; Influencia; responsabilidad ambiental; consumidor; avícola (search for similar items in EconPapers)
Date: 2019
New Economics Papers: this item is included in nep-env
Note: View the original document on HAL open archive server: https://hal.science/hal-02411582
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