L'image de marque: frein ou levier du développement des territoires ?

Camille Chamard ()
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Camille Chamard: CREG - Centre de recherche et d'études en gestion - UPPA - Université de Pau et des Pays de l'Adour

Working Papers from HAL

Date: 2012
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Published in [Rapport de recherche] Les Annales de l’Ecole de Paris du Management (Mines de Paris). 2012

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