Catégorisation et adoption des nouveaux produits hybrides communicants

El Amri Dhouha ()
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El Amri Dhouha: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12

Working Papers from HAL

Date: 2011
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Published in Présentation au séminaire doctoral en management et en marketing (EDEN), Bruxelles, 14-18 Novembre 2011. 2011

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