Place of fuel consumption in the criteria of choice of vehicles (Individuals)

Place de la consommation de carburants dans les critères de choix des véhicules (Particuliers)

Thierry Meyer, Arnaud Clavel () and Julien Cestac ()
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Thierry Meyer: LAPPS - Laboratoire Parisien de Psychologie Sociale - UP8 - Université Paris 8 Vincennes-Saint-Denis - UPN - Université Paris Nanterre
Julien Cestac: IFSTTAR/AME/LPC - Laboratoire de Psychologie des Comportements et des Mobilités - IFSTTAR - Institut Français des Sciences et Technologies des Transports, de l'Aménagement et des Réseaux

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Abstract: The objective of this study is 1) to evaluate the weight of the criteria "fuel consumption" and "fuel type" in the decision of consumers to purchase a new vehicle, 2) to compare methods of measuring purchase criteria, 3) to document the role of affects associated with automobile nuisances in the purchase decision. After a qualitative survey (N = 17), three independent studies were ruled out (N = 992) among private purchasers of new vehicles (all categories including air-conditioned vehicles) interviewed in France by questionnaire (home or telephone). The choice criteria were measured on the one hand by the assessment of purchase criteria (direct measurement of attitudes) and on the other hand by the method of stated preferences. It appears that the "consumption" criterion is strongly associated with the "price" criterion and ranks among the first purchase criteria. However, the importance of the consumption criterion decreases strongly with the proximity of the purchase. The "consumption" criterion appears to be relatively separate from the "pollution" criterion. The main moderating variables examined were, in addition to the proximity of the decision, the initial preference for a fuel, environmental habits and identity/instrumental attitudes towards the car. The media used to inform the decision were documented. The direct measurement and stated preference methods yield very similar and complementary results from the perspective of analyzing decision processes. Concerning the role of affect associated with car nuisance, it plays a role in interaction with environmental habits (outside the car domain) and proximity to the purchase decision. For those with environmental habits, negative affect contributes to giving more weight to the consumption criterion if the purchase is close. For those with fewer environmental habits, affect only comes into play for a long-term purchase.

Date: 2006-09
Note: View the original document on HAL open archive server: https://hal.science/hal-03774665v1
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Published in [Rapport de recherche] Université Paris Nanterre; MVA Conseil. 2006

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