AN ANALYSIS OF THE CONCENTRATION OF ATTENTION BY MEDIA GROUPS IN FRANCE

Une analyse de la concentration de l'attention par les groupes médiatiques en France

Sylvain Dejean (), Marianne Lumeau () and Stéphanie Peltier ()
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Sylvain Dejean: ULR - La Rochelle Université, NUDD - Usages du Numérique pour le Développement Durable - ULR - La Rochelle Université
Marianne Lumeau: UA - Université d'Angers, GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - AGROCAMPUS OUEST - Institut National de l'Horticulture et du Paysage
Stéphanie Peltier: NUDD - Usages du Numérique pour le Développement Durable - ULR - La Rochelle Université, ULR - La Rochelle Université

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Abstract: This article analyzes the share of attention that the French allocate to different media groups, based on Prat [2018]. Based on a survey of 6,000 individuals, we show that the media market is concentrated. The top four groups concentrate 47% of French people's attention. The public group (Radio France and France Télévision) is by far the most concentrated (19.8%), except among the youngest, for whom Meta has the strongest media power. We also show that the planned merger between the TF1 and M6 groups would have increased the level of concentration on the market without calling into question the leading position of either the public group or Meta. This work highlights a new tool for measuring concentration in the media market.

Keywords: media; information; concentration; part d'attention; capture médiatique; fusions media; news; attention share; media capture (search for similar items in EconPapers)
Date: 2023-06-10
New Economics Papers: this item is included in nep-com and nep-cul
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