 Expert appraisal report for the Toulouse Auto Moto Classic Show, advertising and marketing of retromobile showsRapport d’expertise pour le Salon Auto Moto Classic Toulouse, publicité et marketing des salons rétromobilesWorking Papers from HAL Abstract: For the September 2023 exhibition event and the Auto Moto Classic Show, advertising stars, researched and produced a report with GLevents – Toulouse events, including a summary of the links between a retromobile show and the marketing advertising of automobile manufacturers. Proposal for an image bank and a look back at advertisements from the 1980s in France with the importance of the car as a social link and memory through new consumer behaviors with a lifestyle, new mobility and family aspirations. Research shows close links between the old production of motor vehicles in France and socio-professional categories. From luxury (Delage) to the city car of the Trente Glorieuses via the 1980s, France and advertisers offer a kaleidoscope allowing us to summarize the developments in French society through advertisements. The project culminates in a tour exhibition throughout the show to find iconic, emblematic, mythical and popular cars which have been the stars of advertising. Delage is an example with these three words, elegance, comfort, silence and speed of these cars; the qualities put forward by advertisements of the time for the very beautiful French cars of the Delage brand show know-how recognized throughout the world. The Delages showed French luxury during the interwar period. Throughout the show, iconic advertisements linked to the automotive history of our country were presented. More than 1,000 vehicles presented to the public (interior and exterior) between exhibitions, vehicles presented by exhibitors, American Day. Exhibition Center, Convention & Congress Center, an ideal park for exhibiting these exceptional vehicles with historical and advertising feedback. Keywords: marketing; advertising; car; car show; Delage; publicité; voiture; salon automobile (search for similar items in EconPapers) Published in n°2, Glevents. 2023, 44p There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:hal:wpaper:hal-04206621 Access Statistics for this paper More papers in Working Papers from HAL |
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