Toulouse, European Capital of Culture

Toulouse, Capitale européenne de la culture

Patrice Ballester

Working Papers from HAL

Abstract: This technical expertise report , a vade mecum, highlights questions, hopes and issues to be considered for Toulouse's candidacy for the title of European Capital of Culture. We address five major themes: the strategic management of a European Capital of Culture (urban marketing, communication), the ambition and strategic options within the framework of a city project (urban project = cultural project), the competitive analysis and risk assessment and events as a mode of urban programming. The capital – "capitol" image of a city like Toulouse is an element of the construction of identity of a European metropolis of the 21st century. We must understand the lasting effects of the ephemeral on an urban, economic and cultural level. These three areas must converge and overlap necessarily or in part towards the realization of an urban and cultural utopia, often thwarted by the realities of a cultural microcosm, or even of a precarious Toulouse cultural sector and a commodification of spaces requiring adaptation. to the challenges of the 21st century city. The cultural event takes place over a year and becomes a means of supporting a city project, often through strong gestures, regretted by some, praised by others.

Keywords: European capital of culture; town planning; entertainment; marketing; economy; Toulouse; Capitale européenne de la culture; urbanisme; spectacle; économie (search for similar items in EconPapers)
Date: 2007-04-20
Note: View the original document on HAL open archive server: https://hal.science/hal-04233948
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Published in n°1 Axe mise en scène et en récit de la ville et de ses paysages, Toulouse Métropole; Laboratoire Geode UMR 5602. 2007, 36p

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