AGRICULTURAL DISTRIBUTION CHANNELS UNDER PRESSURE AND STRESS FOR FARMERS TO ACCESS MARKETS

François Cassière () and Virginie Noireaux ()
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François Cassière: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA - Université Clermont Auvergne
Virginie Noireaux: CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA [2017-2020] - Université Clermont Auvergne [2017-2020]

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Abstract: While long supply chains remain the dominant model, other forms of distribution are being (re)constructed or reaffirmed: short channels and hybrid channels. The aim of this article is to understand whether a farmer's choice of distribution channel has an impact on tensions at work. More specifically, the aim is to analyse whether stresses differ according to the type of distribution, whether one distribution channel seems preferable to another in terms of limiting the stresses experienced and/or perceived by farmers, and whether it is possible to limit workrelated stresses a priori, when constructing the channel. This analysis was carried out on an exploratory and qualitative basis, using individual and group interviews with a sample of farmers in a mountainous area. Our results identify sources of work-related tension for each type of distribution. This original work focuses on the upstream side of the channel. It explains the various tensions at work and identifies ways of managing them during the construction of a channel.

Keywords: Agriculture Collective strategies Distribution channels Distribution logistics Food supply chain Individual strategies Role tensions; Agriculture; Collective strategies; Distribution channels; Distribution logistics; Food supply chain; Individual strategies; Role tensions (search for similar items in EconPapers)
Date: 2024-11-30
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