New economic and social business models to support young entrepreneurs

Pauline Kuntz, Ruxandra Lupu, Christophe Bardin (), Marie Schill (), Veli-Pekka Räty, Paula Nurminen, Katariina Maenpaa, Eva Libran Perez, Tatyana Gicheva, Orline Poulat (), Marc Fréchet (), Cécile Redondo (), Anne-Céline Callens (), Alexandra Leyrit (), Philippe Landrivon and Outi Peippo
Additional contact information
Pauline Kuntz: UJM - Université Jean Monnet - Saint-Étienne, ECLLA - Etudes du Contemporain en Littératures, Langues, Arts - UJM - Université Jean Monnet - Saint-Étienne - ENSASE - École nationale supérieure d'architecture de Saint-Étienne - ALLHiS - Approches Littéraires, Linguistiques et Historiques des Sources - UJM - Université Jean Monnet - Saint-Étienne
Ruxandra Lupu: UJM - Université Jean Monnet - Saint-Étienne, ECLLA - Etudes du Contemporain en Littératures, Langues, Arts - UJM - Université Jean Monnet - Saint-Étienne - ENSASE - École nationale supérieure d'architecture de Saint-Étienne - ALLHiS - Approches Littéraires, Linguistiques et Historiques des Sources - UJM - Université Jean Monnet - Saint-Étienne
Christophe Bardin: UJM - Université Jean Monnet - Saint-Étienne, ECLLA - Etudes du Contemporain en Littératures, Langues, Arts - UJM - Université Jean Monnet - Saint-Étienne - ENSASE - École nationale supérieure d'architecture de Saint-Étienne - ALLHiS - Approches Littéraires, Linguistiques et Historiques des Sources - UJM - Université Jean Monnet - Saint-Étienne
Marie Schill: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne, UJM - Université Jean Monnet - Saint-Étienne
Eva Libran Perez: UJM - Université Jean Monnet - Saint-Étienne
Orline Poulat: MSH LSE - Maison des Sciences de l’Homme Lyon Saint-Etienne - ENS de Lyon - École normale supérieure de Lyon - Université de Lyon - UL2 - Université Lumière - Lyon 2 - IEP Lyon - Sciences Po Lyon - Institut d'études politiques de Lyon - Université de Lyon - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - UCBL - Université Claude Bernard Lyon 1 - Université de Lyon - UJM - Université Jean Monnet - Saint-Étienne - CNRS - Centre National de la Recherche Scientifique
Marc Fréchet: COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne
Cécile Redondo: UJM SHS - Université Jean Monnet - Faculté de Sciences Humaines et Sociales - UJM - Université Jean Monnet - Saint-Étienne, ECP - Education, Cultures, Politiques - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne
Anne-Céline Callens: ECLLA - Etudes du Contemporain en Littératures, Langues, Arts - UJM - Université Jean Monnet - Saint-Étienne - ENSASE - École nationale supérieure d'architecture de Saint-Étienne - ALLHiS - Approches Littéraires, Linguistiques et Historiques des Sources - UJM - Université Jean Monnet - Saint-Étienne, UJM - Université Jean Monnet - Saint-Étienne
Alexandra Leyrit: ECP - Education, Cultures, Politiques - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne, UJM - Université Jean Monnet - Saint-Étienne, UJM SHS - Université Jean Monnet - Faculté de Sciences Humaines et Sociales - UJM - Université Jean Monnet - Saint-Étienne

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Abstract: The development of entrepreneurial best practices in vocational training in arts and crafts is likely to evolve in the future due to growing global awareness of economic and social business models issues and the need for sustainable practices. To better understand this evolution, this study aims to explore how a systematic mapping of entrepreneurial practices inside arts and crafts vocational education can expand our thinking to support young entrepreneurship. In doing so, we position the research for this report within MOSAIC – Mastering job-Oriented Skills in Arts & crafts thanks to Inclusive Centres of vocational excellence – an Erasmus+ project exploring how the arts, crafts and design sectors can respond more accurately to new emerging social needs and changes. Within MOSAIC, the topic is introduced from different angles: social business models, digital and social entrepreneurship, digital revolution and sharing / social economy. The main focus is on digitalization (including marketing digital communication and social media) and cooperation / shared economy (including shared spaces, coworking, slow-made, circular economy). The study is aimed at young entrepreneurs, which are representative for the sector, considering that around 85% of craftspeople in Europe are self-employed. Findings bring to light three categories of typical characteristics of entrepreneurial arts and crafts practices: strategies and policies (better aligned strategies with topics of sustainability, social inclusion, digitalisation, research and development), context/environment (agile business management, strong networking) and market (reconciling entrepreneurial matters with financial robustness and pace of activity focused on crafts). These characteristics define structured ways to think about the nature and form of best practices that emerge in the area of entrepreneurship in arts and crafts. As these forces continue to drive the development of entrepreneurial vocational education, we are expected to see shifting best practices that can accommodate new visions. This leads to an expanded conceptualisation of entrepreneurial sustainability, in which social, sustainable and economic factors intersect.

Keywords: Education; Arts and crafts (search for similar items in EconPapers)
Date: 2023-09-01
Note: View the original document on HAL open archive server: https://hal.science/hal-05077324v1
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Published in University of Jean Monnet; LAB University. 2023

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