STRATEGIC RESEARCH NOTE: THE INTANGIBLE COMPETITIVE ADVANTAGE OF MOROCCO USA – Morocco – Africa Atlantic Corridor: What No One Sees Yet

NOTE DE RECHERCHE STRATÉGIQUE: L'AVANTAGE CONCURRENTIEL IMMATÉRIEL MAROCAIN Corridor USA – Maroc – Afrique: ce que personne ne voit encore

Mahmoud El Hassouni ()
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Mahmoud El Hassouni: MFMDI - Laboratoire MFMDI, SUP MTI Rabat

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Abstract: This strategic research note examines Moroccan national culture as a variable of economic competitiveness within the emerging USA–Morocco–Africa Atlantic Corridor. Drawing on published empirical findings (El Hassouni & Machrafi, 2023, IJIFAME, HAL-04195635) and the theoretical frameworks of Hofstede, Trompenaars, North, and Williamson, it demonstrates that the cultural proximity between Morocco and Sub-Saharan African cultures — measured along the core dimensions of Hofstede's model — structurally reduces transaction costs in intra-African supply chains operated by Moroccan actors. Building on the distinction between cognitive trust and affective trust (Balambo, 2013), the note establishes that Moroccan operators possess a native dual cultural competence — proficiency in Western compliance standards combined with mastery of African relational codes — constituting a rare intangible competitive advantage that external actors cannot replicate in the short term. This advantage, still absent from dominant institutional competitiveness models, is characterized as economic hard power in the sense of Nye (2004). The note formulates operational recommendations for logistics operators, public decision-makers, and strategic research institutions.

Keywords: African studies; geologistics; Maroc monde; Afrique Territoires; Maroc Atlantique; géologistique (search for similar items in EconPapers)
Date: 2026-03-08
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