Tell Me and I Forget, Make Me Commit and I Remember: Soft Commitments and Digital Behavior

Xavier Gassmann, Eli Spiegelman, Andrea Guido, Rustam Romaniuc, Kene Boun My, Eugen Dimant, Dimitri Dubois, Michela Chessa, Daniele Fares, Andrea Martinangeli and Angela Sutan
Additional contact information
Xavier Gassmann: BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne, CEREN - Centre de Recherche sur les Entreprises - BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne
Eli Spiegelman: BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne, CEREN - Centre de Recherche sur les Entreprises - BSB - Burgundy School of Business (BSB) - ESC Dijon-Bourgogne

Working Papers from HAL

Abstract: The use of digital technologies represents a substantial fraction of greenhouse emissions. Despite the presence of informational programs, consumers often remain inattentive to environmental consequences of their consumption behavior. This paper provides first evidence from the field that inattention and poor information retention reduce the effectiveness of informational strategies in the context of eco-responsible use of digital technologies. We show that adding soft-commitments increases short-run information saliency and long-run retention, promoting the adoption of pro-environmental conducts. The effect of soft commitments persists upon their removal and is not due to automated data management technologies, emphasizing the role of habits.

Keywords: Nudge; Commitment (search for similar items in EconPapers)
Date: 2024-10-28
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:wpaper:hal-05844473

Access Statistics for this paper

More papers in Working Papers from HAL
Bibliographic data for series maintained by CCSD ().