Modeling Commercial Processes and Customer Behaviors to Estimate

Daniel Krob (), Alain Bloch and Ada F.S. Ng
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Daniel Krob: LIX - Laboratoire d'informatique de l'École polytechnique [Palaiseau] - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique
Alain Bloch: LIX - Laboratoire d'informatique de l'École polytechnique [Palaiseau] - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique
Ada F.S. Ng: LIX - Laboratoire d'informatique de l'École polytechnique [Palaiseau] - X - École polytechnique - IP Paris - Institut Polytechnique de Paris - CNRS - Centre National de la Recherche Scientifique

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Abstract: We propose a formal model for estimating the diffusion rate of a new product on a coherent market. Our approach is based on a discrete probabilistic modeling of customer behaviors and of commercial processes.

Keywords: Diffusion of innovation; diffusion rate; marketing; customer behavior; product diffusion (search for similar items in EconPapers)
Date: 2006-02-05
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00008828
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