Burger King France: Acquiring the Quick Chain

Rozenn Perrigot () and Cheryl Babcock
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Rozenn Perrigot: CREM - Centre de recherche en économie et management - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UR - Université de Rennes - CNRS - Centre National de la Recherche Scientifique
Cheryl Babcock: H. Wayne Huizenga College of Business & Entrepreneurship - NSU - Nova Southeastern University

Working Papers from HAL

Abstract: In 2015, Burger King France operated 26 Burger King restaurants in France and had ambitious plans for growth. In a press release, Burger King France shareholders announced the projected acquisition of Quick, a chain of 509 fast-food restaurants operating in France and a few other countries. Burger King France intended to gradually convert the Quick restaurants into Burger King restaurants—a move that would turn Burger King into the second-largest fast-food chain in France. While this acquisition provided a significant growth option for the Burger King chain, it also posed several challenges in the form of brand image, company culture, and the many issues that could come with the process of converting and internationalizing a chain within its home country.

Keywords: franchising; internationalization; branding; chain internationalization; chain acquisition; change management; fast-food industry (search for similar items in EconPapers)
Date: 2016
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Published in [Research Report] 9B16M109, Ivey. 2016, 9 p

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