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Padding Required: Assessing the Economic Impact of the Super Bowl

Victor Matheson () and Robert Baade ()
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Robert Baade: Department of Economics and Business, Lake Forest College

No 403, Working Papers from College of the Holy Cross, Department of Economics

Abstract: Civic boosters generally have estimated the Super Bowl to have an impact of $300 to $400 million on a host city’s economy. The National Football League has used the promise of an economic windfall to convince skeptical cities that investments in new stadiums for their teams in exchange for the right to host the event makes economic sense. Evidence from host cities from 1970-2001 indicates the Super Bowl contributes approximately one-quarter of what the boosters have promised and that the game could not have contributed by any reasonable standard of statistical significance, more than $300 million to host economies.

Keywords: football; impact analysis; Super Bowl; sports; mega-event (search for similar items in EconPapers)
JEL-codes: L83 R53 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-geo and nep-spo
Date: 2004-09
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Published in European Sports Management Quarterly, Vol. 6:4, December 2006, pp. 353-374.

Downloads: (external link) Revised version, 2004 (application/pdf)

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Handle: RePEc:hcx:wpaper:0403