International Retailing Operations: Downstream Entry and Expansion via Franchising

Bent Petersen and Lawrence S. Welch
Additional contact information
Bent Petersen: Department of International Economics and Management, Copenhagen Business School, Postal: Department of International Economics and Management, Copenhagen Business School, Howitzvej 60, 2nd floor , DK-2200 Copenhagen N, Denmark
Lawrence S. Welch: Norwegian School of Management

No 5-1999, Working Papers from Copenhagen Business School, Department of International Economics and Management

Abstract: In this article, the shift into international franchising from other forms of operation, rather than the typical home market franchising base is explored. The focus is international retail franchising, based on a study of the Danish clothing and footwear industry. In this study it was found that Danish companies were moving into international franchising as an outcome of a more general shift from upstream wholesaling and subcontracting activities to downstream involvement in retailing activities. Preceding establishments of foreign subsidiaries and company owned retail operations seemed to be important in facilitating the move into franchising.

Keywords: international franchising; international retailing; internationalization; foreign operation mode (search for similar items in EconPapers)
Pages: 23 pages
Date: 1999-05-29
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://openarchive.cbs.dk/cbsweb/handle/10398/6578 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hhb:cbsint:1999-005

Access Statistics for this paper

More papers in Working Papers from Copenhagen Business School, Department of International Economics and Management Department of International Economics and Management, Copenhagen Business School, Howitzvej 60, DK-2000 Frederiksberg, Denmark. Contact information at EDIRC.
Bibliographic data for series maintained by Lars Nondal ().