Articulation of principles on the micro level - observing argumentation in a merger process

Sten Jönsson (), Airi Rovio-Johansson () and Gary Kokk ()
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Sten Jönsson: Gothenburg Research Institute, Postal: Gothenburg Research Institute, School of Economics and Commercial Law, Göteborg University, Box 600, SE 40530 Göteborg, Sweden
Airi Rovio-Johansson: Gothenburg Research Institute, Postal: Gothenburg Research Institute, School of Economics and Commercial Law, Göteborg University, Box 600, SE 40530 Göteborg, Sweden
Gary Kokk: Gothenburg Research Institute, Postal: Gothenburg Research Institute, School of Economics and Commercial Law, Göteborg University, Box 600, SE 40530 Göteborg, Sweden

No 2004:1, GRI-rapport from University of Gothenburg, Gothenburg Research Institute GRI

Abstract: The merging process between a Swedish and a Norwegian manufacturing company has been studied using interviews, video recordings and comments explaining video recorded events at meetings. It is assumed that sensemaking includes a choice of con-text to apply to the “text” at hand. But sensemaking also offers opportunities to propagate a certain con-text/perspective. Here a central idea, “selvstendig bedrift” (independent and self-sufficient company), is taken as the object to unpack. We demonstrate how it has become value-laden in Norwegian managerial discourse and tied to a managerial role that differs slightly from the Swedish one. We also show an example of how principles packed into this idea become articulated in practical discourse in a management meeting and how participants interpret “what is going on”. A conclusion is that a speaker must pay attention to what context he or she wants to mobilize in the audience. We also question to what extent terms like “shared values,” or “shared information” has any useful meaning.

Keywords: mergers and acquisitions; integration; discourse analysis; process studies (search for similar items in EconPapers)
Pages: 32 pages
Date: 2004-01-20
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