Towards Service Logic: The Unique Contribution of Value Co-Creation

Christian Grönroos ()
Additional contact information
Christian Grönroos: Hanken School of Economics, Postal: Arkadiankatu 22, P.O.B. 479; FIN 00101 Helsinki, Finland

No 544, Working Papers from Hanken School of Economics

Abstract: The underpinning logic of value co-creation in service logic is analysed. It is observed that three of the ten foundational premises of the so-called service-dominant logic are problematic and do not support an understanding of value-co-creation and creation that is meaningful for theoretical development and decision making in business and marketing practice. Without a thorough understanding of the interaction concept, the locus and nature of value co-creation cannot be identified. Based on the analysis in the present article it is observed that a unique contribution of a service perspective on business (service logic) is not that customers always are co-creators of value, but that under certain circumstances the service provider gets opportunities to co-create value together with its customers. Finally, the three problematic premises are reformulated accordingly.

Keywords: value co-creation; value creation; value facilitation; service logic; service dominant logic (search for similar items in EconPapers)
Pages: 28 pages
Date: 2009-12-01
New Economics Papers: this item is included in nep-mkt
References: Add references at CitEc
Citations:

Downloads: (external link)
http://dhanken.shh.fi/dspace/bitstream/10227/499/1/544-978-952-232-070-4.pdf (application/pdf)
Our link check indicates that this URL is bad, the error code is: 500 Can't connect to dhanken.shh.fi:80 (A connection attempt failed because the connected party did not properly respond after a period of time, or established connection failed because connected host has failed to respond.)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hhb:hanken:0544

Access Statistics for this paper

More papers in Working Papers from Hanken School of Economics Hanken School of Economics, Arkadiankatu 22, P.O.B. 479; FIN 00101 Helsinki, Finland. Contact information at EDIRC.
Bibliographic data for series maintained by Staffan Dellringer ( this e-mail address is bad, please contact ).