Commercialization of Innovations and Firm Performance

Erik Madsen and Valdemar Smith

No 08-26, Working Papers from University of Aarhus, Aarhus School of Business, Department of Economics

Abstract: The decision on investment in R&D is very important and highly risky for firms’ performance and survival in their business. This paper focuses on the commercialization of firms’ investment in innovation and how these decisions affect their performance. The study uses a large innovation survey of Danish firms holding information on their R&D investment as well as their expenses on marketing which gives knowledge of the commercialization of their innovations. The results suggest a highly significant commercialization of innovation, which means that firms’ follows a strategy of investment both in innovation and marketing making R&D and marketing complements in their investment decision. However, there is only week evidence for the hypothesis that commercialization of innovations also creates more value for the firms in the short run.

Keywords: No keywords (search for similar items in EconPapers)
JEL-codes: O10 (search for similar items in EconPapers)
Pages: 28 pages
Date: 2008-01-01
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://research.asb.dk/fbspretrieve/3852/wp_08-26 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hhs:aareco:2008_026

Access Statistics for this paper

More papers in Working Papers from University of Aarhus, Aarhus School of Business, Department of Economics The Aarhus School of Business, Prismet, Silkeborgvej 2, DK 8000 Aarhus C, Denmark. Contact information at EDIRC.
Bibliographic data for series maintained by Helle Vinbaek Stenholt ( this e-mail address is bad, please contact ).