Sustainability preferences and financial decision-making among mutual fund investors

Åsa Löfgren () and Katarina Nordblom ()
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Åsa Löfgren: Department of Economics, School of Business, Economics and Law, Göteborg University, Postal: P.O. Box 640, SE 40530 GÖTEBORG, Sweden, https://economics.gu.se/
Katarina Nordblom: Department of Economics, School of Business, Economics and Law, Göteborg University, Postal: P.O. Box 640, SE 40530 GÖTEBORG, Sweden, https://economics.gu.se/

No 826, Working Papers in Economics from University of Gothenburg, Department of Economics

Abstract: In our representative sample of Swedish mutual fund investors, those who are sustainability motivated perceive investment choices more difficult than other investors. Of those who are sustainability motivated, 38 percent have never actively invested in a sustainable fund. Preferences for sustainable investment as well as the attentiveness of the investment decisions correlate with certain investor attributes. Young people and women value sustainability higher than others and women make their investment choice less attentively than men. Investors making the choice inattentively are less influenced by financial information. Nudges, such as sustainability labels, may be a more effective way of communicating with this group

Keywords: Nudge; decision-making; sustainable investment; mutual funds (search for similar items in EconPapers)
JEL-codes: D91 G11 G41 (search for similar items in EconPapers)
Pages: 38 pages
Date: 2022-08
New Economics Papers: this item is included in nep-env
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