Does the Quality of Store Brands Affect the Number of National Brand Suppliers?

Sven-Olov Daunfeldt, Matilda Orth () and Niklas Rudholm ()
Additional contact information
Matilda Orth: Department of Economics, Postal: School of Economics and Commercial Law, University of Gothenburg, SE-405 30 Göteborg, Sweden
Niklas Rudholm: The Swedish Retail Institute (HUI), Postal: Regeringsgatan 60, 103 29 Stockholm, Sweden and the Department of Economics University of Gävle, SE-801 76 Gävle

No 18, HUI Working Papers from HUI Research

Abstract: This paper examines how the increased market shares of the store brands affect the entry and survival of national brand suppliers. The analysis is performed on monthly scanner data for a number of household- and personal-care products covering June 2001 through May 2004. An increased market share of medium-priced store brands was found to decrease the number of suppliers of national brands. However, no statistically significant impact was found of low-priced store brand market shares on the numer of national brand suppliers. It thus seems that it is mainly medium-priced store brands that compete with national brands.

Keywords: Scanner data; household products; count data; private labels (search for similar items in EconPapers)
JEL-codes: L13 L81 (search for similar items in EconPapers)
Pages: 21 pages
Date: 2008-06-09
New Economics Papers: this item is included in nep-com, nep-ind and nep-mkt
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