EconPapers    
Economics at your fingertips  
 

The Market for Fake Observations

Kjell Arne Brekke and Tore Nilsen ()
Additional contact information
Tore Nilsen : Dept. of Economics, University of Oslo, Postal: Department of Economics, University of Oslo, P.O Box 1095 Blindern, N-0317 Oslo, Norway

Authors registered in the RePEc Author Service: Tore Nilssen ()

No 25/2011, Memorandum from Oslo University, Department of Economics

Abstract: We show how increased competition in a media market may have implications for the competition between firms that are advertising in that medium. We apply a simple model of a product market with network externalities where firms buy advertising space in a media market and find that there is more entry in the product market, the more competitive the media market is. The paper is the first combining a study of media markets with a behavioral foundation of how advertising a¤ects the demand for the advertised products.

Keywords: Advertising; Media Market; Availability Heuristic; Network Externalities (search for similar items in EconPapers)
JEL-codes: L82 M37 (search for similar items in EconPapers)
Pages: 20 pages
Date: 2011-11-04
References: View references in EconPapers View complete reference list from CitEc
Citations: Track citations by RSS feed

Published as Brekke, Kjell Arne and Tore Nilssen, 'Media Competition Enhances New-Product Entry: On the Market for Fake Observations' in Information Economics and Policy, 2015, pages 59-66.

Downloads: (external link)
https://www.sv.uio.no/econ/english/research/unpubl ... 011/Memo-25-2011.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hhs:osloec:2011_025

Access Statistics for this paper

More papers in Memorandum from Oslo University, Department of Economics Department of Economics, University of Oslo, P.O Box 1095 Blindern, N-0317 Oslo, Norway. Contact information at EDIRC.
Bibliographic data for series maintained by Mari Strønstad Øverås ().

 
Page updated 2020-09-22
Handle: RePEc:hhs:osloec:2011_025