The Determinants of the Divide in the Regional Spread in the Use of Online Channels for Consumer Retail Purchases

Inna Lola (), Murat Bakeev () and Anton Manukov ()
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Inna Lola: National Research University Higher School of Economics
Murat Bakeev: National Research University Higher School of Economics
Anton Manukov: National Research University Higher School of Economics

HSE Working papers from National Research University Higher School of Economics

Abstract: The paper discusses interregional differentiation in the distribution of electronic purchases among the population in Russia. The aim of the work is to find out what factors are primarily responsible for interregional gaps in the level of online channel use in consumer retail purchases. The study focuses on regional drivers and barriers for the spread of e-commerce. The results show that shares of users of stationary computers (desktops), users of smartphones, and gross regional product per capita are the main positive factors, and lack of trust in e-commerce channels is the main obstacle, while Internet access, age structure, educational level, urbanization, aggregated regional preferences for personal purchases and physical availability of retail trade outlets were found to be irrelevant

Keywords: e-commerce; digital divide; trust; income; Russia (search for similar items in EconPapers)
JEL-codes: L81 O33 O52 (search for similar items in EconPapers)
Pages: 21 pages
Date: 2021
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Published in WP BRP Series: Science, Technology and Innovation / STI, March 2021, pages 1-21

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Persistent link: https://EconPapers.repec.org/RePEc:hig:wpaper:119sti2021

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