The Determinants Of Online Merchant’s Price Premium: Evidence From Russia

Evgeny Antipov

HSE Working papers from National Research University Higher School of Economics

Abstract: Some Internet stores manage to charge prices that are significantly higher than market averages, therefore, obtaining some sort of price premium. This paper is dedicated to building a model that can be used to explain and predict a typical price premium that an Internet store charges for a specific product based on the information about the characteristics of the store and the features of the market for this product. Such models can provide support for pricing and assortment decisions: in particular, they allow detecting products that a store is likely to sell with the highest or the lowest markup based on price premia that are charged by stores with similar characteristics on similar markets

Keywords: hierarchical linear modeling; e-Commerce; price dispersion (search for similar items in EconPapers)
JEL-codes: L81 (search for similar items in EconPapers)
Pages: 10 pages
Date: 2014
New Economics Papers: this item is included in nep-cis, nep-com, nep-ger, nep-ict and nep-mkt
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Published in WP BRP Series: Management / MAN, March 2014, pages 1-10

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Persistent link: https://EconPapers.repec.org/RePEc:hig:wpaper:19man2014

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