EFFECTIVENESS OF OPENING CEREMONIES OF OVERSEA MANUFACTURING FACILITIES – LESSONS FROM MULTINATIONAL CORPORATIONS OPERATING IN RUSSIA

Igor Gurkov, Alexandra Kokorina () and Zokirzhon Saidov ()
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Alexandra Kokorina: National Research University Higher School of Economics
Zokirzhon Saidov: National Research University Higher School of Economics

HSE Working papers from National Research University Higher School of Economics

Abstract: Opening ceremonies of oversea manufacturing facilities of multinational corporations serve, at the first glance, just as festivities upon successful completion of important industrial projects, but their real meaning is mutual acceptance by foreign investors and by the authorities of host country largely different criteria of efficiency of newly erected facilities. In this respect, public expression of admiration by newly built facilities by highly-ranking representatives of host country authorities is a measure of success of a plant opening ceremony for a foreign investor. Such attitudes of representatives of host country authorities are achieved mostly through carefully planned and properly executed orientation tours on the new premises but also by following familiar symbolic actions of putting in motion.

Keywords: plant opening ceremonies; organization rituals; foreign direct investments; multinational corporations (search for similar items in EconPapers)
JEL-codes: F02 F23 L14 L26 M14 M16 (search for similar items in EconPapers)
Pages: 16 pages
Date: 2018
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Published in WP BRP Series: Management / MAN, March 2018, pages 1-16

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