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Innovative Business Models In The Strategic Adaptation Of Multinationals To Emerging Economy Environment

Alexey Bereznoy ()
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Alexey Bereznoy: National Research University Higher School of Economics

No WP BRP 85/STI/2018, HSE Working papers from National Research University Higher School of Economics

Abstract: The purpose of this paper is to investigate the frequently neglected role of business model innovation (BMI) as a key instrument of strategic adaptation of Western multinational enterprises to emerging economy enviroment. Despite an abundance of studies on BMI, prior works have paid little attention to how specific characteristics of emerging economy environment force MNEs to change their business models. In order to fill this gap the author developed the analytical framework allowing to trace potential directions of this changing impact, and suggested a typological classification of respective innovative business models responding to concrete challenges posed by emerging economies to MNEs. The paper identifies the main directions of influence exerted by emerging economy environment on various building blocks of MNEs’ business models, thus enabling related innovative activities. These growing BMI activities entail very serious implications for MNEs’ strategy and organization, and innovation governance mechanisms, which are increasingly required to enhance their abilities to support multiple business models adapted to specific environment in all major host countries

Keywords: Business model innovation; Multinational enterprises; Emerging economies environment. (search for similar items in EconPapers)
JEL-codes: F23 F63 L22 O33 (search for similar items in EconPapers)
Pages: 30 pages
Date: 2018
New Economics Papers: this item is included in nep-int and nep-sbm
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Published in WP BRP Series: Science, Technology and Innovation / STI, September 2018, pages 1-30

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