取引制度の転換と責任意識の変容: 日本の競走馬市場における相対取引からオークション取引への移行, Institutional Change and Shifting Responsibility Perceptions: The Transition from Private Transactions to Auctions in the Japanese Thoroughbred Industry

千幸 宮川 and Chiyuki Miyakawa

No 254, Working Paper Series from Management Innovation Research Center, School of Business Administration, Hitotsubashi University Business School

Abstract: 本研究は、日本の競走馬産業における庭先（相対）取引からオークション（せり）取引への移行を事例に、取引制度の切替が売り手・買い手の責任意識に与える影響を分析した。定性的データの分析から、オークション制度の普及は取引コストと権利の再配分を通じて「売り手責任」から「買い手責任」への心理的変容をもたらし、機会主義的行動を正当化する条件を形成していることを示す。本研究は、制度ロジックの移行を心理的プロセスとして捉え直す視点を提示する。, This study examines how institutional change reshapes players’ responsibility perceptions by analyzing the shift from private negotiated transactions to auction-based transactions in the Japanese thoroughbred industry. Drawing on qualitative data from interviews, fieldwork, and archival sources, this study shows that the diffusion of auction markets redistributed transaction costs and decision rights between sellers and buyers. This redistribution fostered a psychological shift from caveat venditor to caveat emptor, thereby weakening feelings of guilt and legitimizing opportunistic behavior. The findings contribute to institutional change research by emphasizing the psychological and temporally embedded dimensions of institutional logics transitions.

Keywords: 制度変化; 制度ロジック; 責任意識; 時間的埋め込み; オークション市場; Institutional change; Institutional logics; Responsibility perceptions; Temporal embeddedness; Auction markets (search for similar items in EconPapers)
Pages: 34 pages
Date: 2026-01
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