Public Diplomacy and Soft Power

Joseph S. Nye

Scholarly Articles from Harvard Kennedy School of Government

Abstract: Soft power is the ability to affect others to obtain the outcomes one wants through attraction rather than coercion or payment. A country's soft power rests on its resources of culture, values, and policies. A smart power strategy combines hard and soft power resources. Public diplomacy has a long history as a means of promoting a country's soft power and was essential in winning the cold war. The current struggle against transnational terrorism is a struggle to win hearts and minds, and the current overreliance on hard power alone is not the path to success. Public diplomacy is an important tool in the arsenal of smart power, but smart public diplomacy requires an understanding of the roles of credibility, self-criticism, and civil society in generating soft power.

Date: 2008
References: Add references at CitEc
Citations: View citations in EconPapers (82)

Published in The ANNALS of the American Academy of Political and Social Science

Downloads: (external link)
http://dash.harvard.edu/bitstream/handle/1/11738397/Nye-PublicDiplomacy.pdf (application/pdf)
Our link check indicates that this URL is bad, the error code is: 404 Not found (http://dash.harvard.edu/bitstream/handle/1/11738397/Nye-PublicDiplomacy.pdf [301 Moved Permanently]--> https://dash.harvard.edu/bitstream/handle/1/11738397/Nye-PublicDiplomacy.pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hrv:hksfac:11738397

Access Statistics for this paper

More papers in Scholarly Articles from Harvard Kennedy School of Government Contact information at EDIRC.
Bibliographic data for series maintained by Office for Scholarly Communication ().