Local News Online: Aggregators, Geo-Targeting and the Market for Local News

Lisa George () and Christiaan Hogendorn ()

No 443, Economics Working Paper Archive at Hunter College from Hunter College Department of Economics

Abstract: We examine how placement of geo-targeted local news links on Google News affects online local news consumption. Using a sample of news visits by 43087 US households before and after a Google News design change, we find that aggregation increases both the level and the share of local news consumed online. Magnitudes are small: local news visits increase by less than 1 percent and the likelihood of a local news visit increases by 4-6 percent. The redesign also increases the local share of visits to outlets, indicating that aggregation alters not only the size but also the composition of the local media audience.

Keywords: Communications; Media; Internet; News; Advertising (search for similar items in EconPapers)
JEL-codes: D22 L13 L82 (search for similar items in EconPapers)
Date: 2014
New Economics Papers: this item is included in nep-cul and nep-mkt
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Citations: View citations in EconPapers (8)

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Persistent link: https://EconPapers.repec.org/RePEc:htr:hcecon:443

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