EconPapers    
Economics at your fingertips  
 

Position Effects in Choice from Simultaneous Displays: A Conundrum Solved

Maya Bar-Hillel

Discussion Paper Series from The Federmann Center for the Study of Rationality, the Hebrew University, Jerusalem

Abstract: From drop-down computer menus to department-store aisles, people in everyday life often choose from simultaneous displays of products or options. Studies of position effects in such choices show seemingly inconsistent results. For example, in restaurant choice, items enjoy an advantage when placed at the beginning or end of the menu listings, but in multiple-choice tests, answers are more popular when placed in the middle of the offered list. When reaching for a bottle on a supermarket shelf, bottles in the middle of the display are more popular. But on voting ballots, first is the most advantageous position. Some of the effects are quite sensible, while others are harder to justify and can aptly be regarded as biases. This paper attempts to put position effects into a unified and coherent framework, and to account for them simply, using a small number of familiar psychological principles.

Keywords: edge aversion; interactive choice; middle bias; primacy; reachability; representativeness; salience; serial position effect; strategic choice (search for similar items in EconPapers)
Pages: 40 pages
Date: 2015-01
References: Add references at CitEc
Citations: View citations in EconPapers (15)

Published in Perspectives on Psychological Science 2015, Vol. 10(4), p. 419–433.

Downloads: (external link)
http://ratio.huji.ac.il/sites/default/files/publications/dp678JournalVer.pdf (application/pdf)
Our link check indicates that this URL is bad, the error code is: 404 Not Found (http://ratio.huji.ac.il/sites/default/files/publications/dp678JournalVer.pdf [302 Moved Temporarily]--> https://ratio.huji.ac.il/sites/default/files/publications/dp678JournalVer.pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:huj:dispap:dp678

Access Statistics for this paper

More papers in Discussion Paper Series from The Federmann Center for the Study of Rationality, the Hebrew University, Jerusalem Contact information at EDIRC.
Bibliographic data for series maintained by Michael Simkin (menahem.simkin@mail.huji.ac.il).

 
Page updated 2025-01-16
Handle: RePEc:huj:dispap:dp678