Inteligência Competitiva em Ação: Métodos para Estimar e Analisar Reações de Competidores

Lazzarini, Sergio G. & Artes, Rinaldo & Moura, Marcelo & Fukuda, Fábio R.
Authors registered in the RePEc Author Service: Marcelo L. Moura ()

Insper Working Papers from Insper Working Paper, Insper Instituto de Ensino e Pesquisa

Date: 2007-10
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