EconPapers    
Economics at your fingertips  
 

Positive Spillovers from Negative Campaigning

Vincenzo Galasso (), Tommaso Nannicini () and Salvatore Nunnari ()

No 664, Working Papers from IGIER (Innocenzo Gasparini Institute for Economic Research), Bocconi University

Abstract: Negative advertising is frequent in electoral campaigns, despite its ambiguous effectiveness: negativity may reduce voters’ evaluation of the targeted politician but have a backlash effect for the attacker. We study the effect of negative advertising in electoral races with more than two candidates with a large scale field experiment during an electoral campaign for mayor in Italy and a survey experiment in a fictitious mayoral campaign. In our field experiment, we find a strong, positive spillover effect on the third main candidate (neither the target nor the attacker). This effect is confirmed in our survey experiment, which creates a controlled environment with no ideological components nor strategic voting. The negative ad has no impact on the targeted incumbent, has a sizable backlash effect on the attacker, and largely benefits the idle candidate. The attacker is perceived as less cooperative, less likely to lead a successful government, and more ideologically extreme. Keywords: Electoral Campaign, Political Advertisement, Randomized Controlled Trial, Field Experiment, Survey Experiment. JEL Codes: D72, C90, M37.

Date: 2020
New Economics Papers: this item is included in nep-exp and nep-pol
References: Add references at CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
ftp://ftp.igier.unibocconi.it/wp/2020/664.pdf (application/pdf)

Related works:
Working Paper: Positive Spillovers from Negative Campaigning (2020) Downloads
Working Paper: Positive Spillovers from Negative Campaigning (2020) Downloads
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igi:igierp:664

Ordering information: This working paper can be ordered from
http://www.igier.unibocconi.it/en/papers/index.htm

Access Statistics for this paper

More papers in Working Papers from IGIER (Innocenzo Gasparini Institute for Economic Research), Bocconi University via Rontgen, 1 - 20136 Milano (Italy).
Bibliographic data for series maintained by ().

 
Page updated 2020-07-06
Handle: RePEc:igi:igierp:664