Empirical examination of online reviews

Praveen Sugathan ()
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Praveen Sugathan: Indian Institute of Management Kozhikode

No 360, Working papers from Indian Institute of Management Kozhikode

Abstract: Online review has been subjected to extensive research. In this study, we code real reviews to understand how they are used by customers. We used two sets of reviews for two products – a TV and a mobile phone. We selected reviews from the Indian website for a leading global ecommerce platform. Both the TV and mobile phone were launched in India and available only in the country.

Keywords: Product Review; Customers; E-commerce (search for similar items in EconPapers)
Pages: 3 pages
Date: 2020-03
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