Conflict Resolution Strategies in Channels

Ramasundaram Aishwarya ()
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Ramasundaram Aishwarya: Indian Institute of Management Kozhikode

No 450, Working papers from Indian Institute of Management Kozhikode

Abstract: With the advent of the e-commerce channels, most manufacturers have introduced direct internet channels which could be a source of conflict among channel members. The conflict could be task related or interpersonal and can occur at any stage of the relationship with the manufacturer-honeymoon, routine problem solving or stabilization. Depending upon the type of conflict and relationship stage, the paper advances a conceptual framework for conflict resolution strategies.Length: 3 pages

Date: 2021-03
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