Developing a model of Aesthetic consumption

Aishwarya Ramasundaram ()
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Aishwarya Ramasundaram: Indian Institute of Management Kozhikode

No 531, Working papers from Indian Institute of Management Kozhikode

Abstract: Several models of aesthetic judgement have been developed. However, they fail to capture the nature of taste formation and the dynamic way in which aesthetic consumption changes. In this paper, we develop a model of aesthetic consumption, which comprehensively captures all processes involved in pre-purchase, purchase and post-purchase stages of aesthetic consumption. Study 1 adapts a qualitative enquiry using the principles of grounded theory to unearth the themes around aesthetic consumption.

Pages: 3 pages
Date: 2022-03
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