Indian QSR Industry: Opportunities and Strategies to Harness Them

Piyush Kumar Sinha

No WP2012-06-07, IIMA Working Papers from Indian Institute of Management Ahmedabad, Research and Publication Department

Abstract: In a country with more than a billion people, opportunities in India are abound. This has led to a rapid growth of the QSR industry. However, simultaneously, it has also created a canvass that has many failures and carcass. Several outlets have been closed, a large number are struggling, still a large number are just about surviving and a lot many of them have not been able to find their feet. There are a lot who are successful, but, more importantly, there is almost a complete absence of national chains, except of two cafes, three – four international chains and a few regional chains. This indicates to the fact that just having a lot of opportunities is not enough. These opportunities need to be harnessed and converted into profitable enterprises. This paper is an attempt to understand the industry, its key success factors and draw a framework for developing a road map for success.

Date: 2012-06-30
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