Web Content Analysis of Online Grocery Shopping Web Sites in India

Arindam Banerjee and Tanushri Banerjee

No WP2016-03-01, IIMA Working Papers from Indian Institute of Management Ahmedabad, Research and Publication Department

Abstract: In this paper the authors evaluate online grocery shopping web sites catering to customers primarily in India. The process of evaluation has been carried out in 3 parts; by comparing the web content on their homepages, analysing customer reviews and also analysing their business performance as summarized on public web sites that use search optimization tools and analytical processes. This paper aims to study attributes from structured and unstructured data that lead to success of online grocery business in India. Results of the study will help identify the keywords that Indian consumers prefer to use while searching for information on online grocery websites. It will also identify consumer preferences from the customer review analysis. Additionally, it will identify the parameters from web site traffic metrics that drive per day revenue for the online retailer.

Date: 2016-03-04
New Economics Papers: this item is included in nep-mkt
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