Is Marketing a Science: Debate Revisited

Dheeraj Sharma

No WP2016-03-30, IIMA Working Papers from Indian Institute of Management Ahmedabad, Research and Publication Department

Abstract: In pursuance of determining the scientific status of marketing, this article first determines what constitutes science. Thereafter, the article conducts a formal analysis of various schools of thought of science. Specifically, the article offers a comparison between historical relativism, scientific realism, logical empiricism, and logical positivism. Furthermore, in view of analysis, this article examines if marketing qualifies to be a science. Finally, the article attempts to offer a resolution to the ongoing debate on scientific status of marketing by proposing resource advantage theory as a general theory of marketing.

Date: 2016-04-04
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Persistent link: https://EconPapers.repec.org/RePEc:iim:iimawp:14483

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