Indian Markets and Marketing: The Emerging Perspective

Nikhilesh Dholakia

IIMA Working Papers from Indian Institute of Management Ahmedabad, Research and Publication Department

Abstract: Indian Markets have witnessed substantial changes in the post-independence period. Using macro-data this paper tries to outline the major changes in consumer and industrial goods markets. The marketing system has been responding to, as well as responsible for, many of these changes. The emerging pattern of marketing in India is discussed.

Date: 1976-10-01
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Persistent link: https://EconPapers.repec.org/RePEc:iim:iimawp:wp00210

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