Measurement of Attitudes

Arul M J and Misra Sasi B

IIMA Working Papers from Indian Institute of Management Ahmedabad, Research and Publication Department

Abstract: This chapter describes several approaches and techniques of attitude measurement. The approaches described are: direct observation, self-report, and attitude scales. The specific attitude scales described in some detail are: Thurstone’s scale, Likert’s scale, the scalogram techniques, and the semantic differential. The strengths and limitations of various attitude measurement techniques have also been examined. This is intended for bachelor’s and master’s level students in psychology and other behavioral sciences.

Date: 1977-05-01
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:iim:iimawp:wp00234

Access Statistics for this paper

More papers in IIMA Working Papers from Indian Institute of Management Ahmedabad, Research and Publication Department Contact information at EDIRC.
Bibliographic data for series maintained by ().