Problems in Teaching of International Marketing

Mohan Manendra

IIMA Working Papers from Indian Institute of Management Ahmedabad, Research and Publication Department

Abstract: The question of initiating the process of application oriented education in International Marketing in countries like India is examined. Problems and issues in offering suitable programmes in this area for students of management and practising managers are elaborated.

Date: 1978-12-01
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Persistent link: https://EconPapers.repec.org/RePEc:iim:iimawp:wp00334

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