Visuals in Advertising

Shingi P M

IIMA Working Papers from Indian Institute of Management Ahmedabad, Research and Publication Department

Abstract: Illustrations, generally composed of subjects, objects, symbols, letters and their combinations, have great value of providing detailed information not easily amenable to written descriptions. While commenting on the discriminating values, properties, and characteristics of the visuals in advertising, the paper offers an easily implementable set of possible illustrations.

Date: 1981-09-01
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Persistent link: https://EconPapers.repec.org/RePEc:iim:iimawp:wp00460

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