Formats for Reply Coupons in Advertisements

Shingi P M

IIMA Working Papers from Indian Institute of Management Ahmedabad, Research and Publication Department

Abstract: Reply coupons and inquires in advertisements are ways devised by advertisers to encourage readers to act quickly on the newly acquired information or desire. The paper presents a comprehensive list of formats that can be used for soliciting inquiries. It also gives different types of coupons for ready use.

Date: 1981-12-01
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Persistent link: https://EconPapers.repec.org/RePEc:iim:iimawp:wp00479

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