Factors Influencing Attitude Toward Computers: A Study of Bank Employees in India

Deepti Bhatnagar

IIMA Working Papers from Indian Institute of Management Ahmedabad, Research and Publication Department

Abstract: The paper examined exposure, gender, use and organizational level as correlates of Attitudes Toward Computers (ATC) among bank employees in India. The ATC scale and a demographic profile were administered to a sample of 213 bank personnel. Our study found no relationship of exposure and gender to ATC. Use of computers was related with ATC. Organizational level showed a strong relationship with ATC, with bank officers holding a much more positive attitude toward computers than clerks. Implications for research and practice are discussed.

Date: 1994-12-01
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Persistent link: https://EconPapers.repec.org/RePEc:iim:iimawp:wp01301

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