Family and Store Choice - A Conceptual Framework

Sanjeev Tripathi (), Piyush Kumar Sinha and Piyush Kumar Sinha

No WP2006-11-03, IIMA Working Papers from Indian Institute of Management Ahmedabad, Research and Publication Department

Abstract: Retail Store choice has traditionally been studied from the perspective of an individual. The retail offering is however consumed more by the family than by an individual. This study questions the study of store choice by an individual and argues that the family is the relevant unit of analysis. The study draws on the extensive literature available on store choice and also on the family decision making for products and services. It identifies the key factors from the literature, which might be affecting the store choice of a family. On the basis of these factors, it proposes a conceptual framework for studying the retail store choice as a family decision.

Date: 2006-11-03
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.iima.ac.in/sites/default/files/rnpfiles/2006-11-03_stripathi.pdf English Version (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:iim:iimawp:wp01991

Access Statistics for this paper

More papers in IIMA Working Papers from Indian Institute of Management Ahmedabad, Research and Publication Department Contact information at EDIRC.
Bibliographic data for series maintained by ().