EI uso de marcas como herramienta para apoyar estrategias competitivas en turismo comunitario

Luis. Alonso García Muñoz

ILO Working Papers from International Labour Organization

Abstract: Analiza el papel de las marcas en el desarrollo del turismo.

Keywords: tourism development.; tourism product; product labelling; trade mark; rural area; microenterprise; small scale industry.; production diversification.; développement touristique; produit touristique; labellisation de produits; marque commerciale; zone rurale; microentreprise; petite industrie; diversification de la production; desarrollo turístico; producto turístico; etiquetado de productos; marca registrada; zona rural; microempresa; pequeña industria; diversificación de la producción (search for similar items in EconPapers)
Pages: 47 pages
Date: 2006
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Published in Serie Red de Turismo Sostenible Comunitario para América Latina (REDTURS)

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