Selling more, selling better a microinsurance sales force development study

Serena. Guarnaschelli, Gill. Cassar and Aparna. Dalal

ILO Working Papers from International Labour Organization

Abstract: Provides strategies and tools to microinsurance providers on how to improve the performance of their sales workforce. Reviews sales force development methods and processes related to recruitment, training, incentives, and monitoring.

Keywords: microinsurance; marketing; sales (search for similar items in EconPapers)
Pages: 1 online resource (34 p.) pages
Date: 2012
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Published in Impact insurance working paper;

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Persistent link: https://EconPapers.repec.org/RePEc:ilo:ilowps:994786783402676

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