Making a profitable inclusive insurance business a case study of Britam, Kenya

Saurabh. Sharma and Aparna. Dalal

ILO Working Papers from International Labour Organization

Abstract: In 2007, Britam, a diversified financial group based in Kenya, launched its first microinsurance product targeting the low-income population in Kenya. Over the past 11 years, Britam has established a profitable, independent business unit - Britam Microinsurance - that is the market leader in microinsurance in Kenya, covering more than 700,000 lives in 2017. Britam’s journey has generated many lessons that can guide other insurers who intend to build a profitable business serving populations traditionally excluded from the insurance market. This case study highlights some of the key takeaways.

Keywords: microinsurance; health insurance; distribution (search for similar items in EconPapers)
Pages: 1 online resource (24 p.) pages
Date: 2019
References: Add references at CitEc
Citations:

Published in Impact insurance working paper series

Downloads: (external link)
https://ilo.userservices.exlibrisgroup.com/view/de ... NST/1292456090002676 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ilo:ilowps:995186990002676

Access Statistics for this paper

More papers in ILO Working Papers from International Labour Organization Contact information at EDIRC.
Bibliographic data for series maintained by Vesa Sivunen ().